Christina Ong AICI CIM
Founder & Principal Consultant
 
"Image management is a learned skill that
offers the science to the art of communicating
the gift of your greatest potential."
 

Arguably Asia’s visionary image industry trailblazer, Christina is one of only nine AICI Certified Image Masters in the world and the first in Asia. She coaches top management, executives and captains of industry. Her clients say that she is an “exceptional trainer, inspiring and committed to impact results that matter”. As lead developer of Imageworks Branding Through People™ training programs, Christina and the highly professional team of Imageworks trainers are consistently raising the bar on personal empowerment and corporate excellence. Her clients include the Ministry of Foreign Affairs, UBS AG, OCBC Bank, Singapore Technologies, Nanyang Business School and more, with a growing list of repeat engagements. Christina is a sought after speaker and subject matter expert with several feature articles and quotes in publications such as Human Resource magazine, Harpers Bazaar, Women’s Weekly, The Straits Times and Business Times, and with appearances on national TV. In 2004, she established the Academy of Image Mastery (AIM), Asia’s first image consulting training institute to expand the definition of image education. AIM’s Asian focus, forged together by global thought-leaders and a diverse alumni, is setting gold standards in more than 9 countries globally. As Founding President of AICI South Asia Singapore Chapter, Christina is recognised as a “true leader” in her industry with several awards including the AICI Jane Segerstrom Award 2007.

 
   
   
Lily Koh AICI CIP
Senior Associate Consultant
 
"Learning how best to present yourself across borders,
cultures and businesses is integral to success."
 
With her quest for excellence and a heart to nurture her participants, Lily has established herself as a knowledge source for local and international business etiquette. Joining Imageworks in 2005, she is well-versed in the art of cross-cultural interaction with her extensive experience living and working in major international cities like Hong Kong, Shanghai, Manila and Arizona. Clients applaud Lily for her exceptional dedication to service; ensuring that every individual comprehends and experiences image insights and results personally and professionally. In 2009 she achieved the Certified Image Professional (CIP) qualification from AICI and was one of only 3 CIPs in Singapore then. Lily serves as the AICI Ambassador for South Asia, supporting image professionals in Indonesia and Thailand.
 
   
   
Cecellia Telkes AICI FLC
Senior Associate Consultant
 
"Helping you to identify and project the best image to
reflect your professionalism and individuality is what I am committed to."
 
Cecellia joined the Imageworks training team in 2007. Known for her vivacious personality and interactive training style, clients quickly discover with Cecellia how easy it is to understand image concepts. An experienced sales and marketing trainer, Cecellia complements her image training with related insights to assist organisations to reach their bottom-line results. With nearly 20 years of living and working in Australia, Singapore, Malaysia and the Philippines, Cecellia's global perspective is valued by corporate and individual clients for their total image effectiveness. In June 2009, Cecellia successfully achieved the qualification of AICI First Level Certification (FLC).
 
   
   
Su Pei Lin AIM IAT
Associate Consultant
 

"Finding joy in helping people achieve greater confidence
through how they dress and present themselves."

 
Pei Lin’s forte is to distill key image concepts and present them in a practical and structured manner for her corporate and private clients. Her training clients appreciate her strong understanding of the challenges of today’s competitive corporate environment and how she transforms knowledge into action. Prior to her image consulting career, Pei Lin gained valuable management experience, including extensive planning, implementation and public relations. She was instrumental in bringing to completion Singapore’s first reservoir in the city, the Marina Barrage, a massive 3-year project which won several international awards. Pei Lin holds a degree in Civil Engineering (2nd Upper Honours) from Nanyang Technological University (Singapore). She is now working towards the AICI FLC professional image certification.
 
   
   
Syebvonne Looi AIM PMM
Makeup Trainer
 
"Our simple yet effective techniques will make all the difference
in putting your best face forward everyday!"
 
Syebvonne joined the cosmetics industry in the early 1990s and has accumulated years of experience in recommending trusted makeup advice and solutions to both trainers and consumers. While coordinating multiple promotions at LancĂ´me from 1997 to 2001, she regularly provided product and makeup training to the ground staff, ensuring that their knowledge and expertise were kept strong. Syebvonne focuses on creating a natural and polished look that works for career yet adapts easily for leisure. As a trainer, she is motivating and practical, and appeals to the novice as well as more experienced makeup users.
 
   
 
 
 

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